Samantha Morgan is the founder of IDInclusion, a consultancy focused on inclusion, equity, and understanding people beyond the label.

Her work is grounded in both professional expertise and lived experience. Like many late-identified neurodivergent individuals, Samantha spent much of her early life being told she would not achieve, moving through periods of instability including time in hostels, and struggling to understand why everyday life felt overwhelming. Autism, ADHD, and OCD went unrecognised, and what others saw as behaviour or underperformance masked a deeper lack of understanding and support.

Samantha is also the founder of the Not Everyone Drinks campaign – a national advocacy campaign calling for explicit opt-in consent before alcohol is sent to individuals. The campaign prompted HelloFresh to pause unsolicited alcohol promotions, generated BBC coverage and national media attention, and has been circulated to The APPG and the Home Office within weeks of launch.

A diagnosis in her thirties provided a turning point. For the first time, Samantha understood her experiences through a different lens — not as personal failure, but as difference. This clarity reshaped her direction. She went on to complete a First-Class BSc (Hons) in Psychology while balancing health conditions, parenting, and work, and built a career across housing, education, criminal justice, rehabilitation, and care.

Her impact includes initiating policy reform at a UK university, delivering presentations, training, and resource development for The Open University, contributing to social housing governance, presenting at national conferences, and developing lived-experience learning materials for tutors and health professionals. She has also produced reflective case studies supporting charity funding bids.

As creator of the ACB Framework, Samantha brings together lived experience, academic insight, and practitioner knowledge to explore how overlapping barriers shape outcomes. Her work helps organisations move beyond labels and one-size-fits-all approaches, translating complexity into clear, practical strategies that enable people to be understood, supported, and able to thrive.