What Becomes Possible
Samantha Morgan is an inclusion consultant, a speaker, a campaigner, and the founder of Not Everyone Drinks. She works with organisations, universities and services to identify barriers, improve accessibility and create environments where people can genuinely participate and thrive - informed by lived experience, academic and professional expertise.
Why ID Inclusion?
Inclusion starts with understanding people beyond assumptions.
ID — IDentity
Recognising every person as an individual, with their own experiences, strengths and needs.
ID — Include Diversity
Creating environments where different perspectives, backgrounds and abilities are valued.
ID — IDentification
Identifying barriers and understanding what people need to genuinely participate and thrive.
Trusted Expertise. Proven Impact. Lived Experience.
A unique combination of campaign leadership, academic excellence and lived experience that helps organisations create meaningful and lasting inclusion.
BBC-Featured Campaign
HelloFresh campaign featured by major media outlets, circulated to APPG Parliament and covered by national press within one month of launch.
First-Class Degree & Published Work
Published in The Psychologist (BPS), Times Higher Education and the Open University, combining academic insight with practical application.
Lived Experience
From living in a hostel at 16 to Cambridge postgraduate acceptance, becoming a social housing board member and creating sector-wide impact.
Creating Systems Where Everyone Can Participate
Many barriers people face are invisible, but their impact is reflected in national data.
Disabled people are less likely to be employed
ONS, 2022Of autistic adults want work, but only 30% are employed
Nearly half of autistic adults experience harm at work
Nicholls, 2025Disabled adults are more likely to hold no qualifications
Autistic graduates are more likely to be unemployed
These outcomes do not reflect individual capability — they reflect systems designed without complexity in mind.
These are the people in your services. Behind every statistic is someone whose complexity was not accounted for.
These sessions, this consultancy, these conversations — create space to change that.
What People Say
Feedback from professionals, staff teams and attendees who have experienced Samantha's work firsthand.