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PERSONAL STORY

THIS IS WHY I AM DOING THIS

Behind every campaign are real people. Before policy, before Parliament, before public attention—there were lives forever changed.

Let me tell you about some people I care about.

Last month, I lost a friend. He struggled with alcohol for years and he died by suicide. I will be at his funeral next month.

I also think about my other friend. He had bright ginger hair. A smile that lit up every room. I loved him—everyone did. He was the life and soul of every event. But substances took him too young. He was in his early twenties.

A tragedy.

And my schoolmate. A beautiful girl with blonde hair and a daughter—also gone in her twenties.

These people are not statistics.

They were parents. They were siblings. They were somebody's children. They were my friends.

This is what substances can do. This is why alcohol should never be sent without explicit consent.

I think about the man I see most days outside the shop near me.

Stumbling in the recent 35-degree heat. Trying to stay upright.

One day I sat with him on the pavement after calling an ambulance, making sure he didn't lose consciousness.

I stayed until help arrived— because he is a human being, and he is ill.

Nobody chooses addiction.

And I see how people look at him. The judgement. The assumptions.

As if anyone wakes up and decides, "I'll get myself addicted to alcohol. I'll lose everything I have. That sounds like a good idea."

Nobody chooses it.
Nobody chooses addiction.
PERSONAL
I AM IN RECOVERY.

I could have been any one of them. I fought for my life then, and I still fight for it.

EVERY SINGLE DAY.

I am starting my postgraduate degree at Cambridge.

I am a mum to a teenage human and three dogs.

My life is good. It is hard-won. It is protected.

WHY THIS CAMPAIGN EXISTS

THIS WAS REAL RISK

And HelloFresh put that at risk.

I do not have the luxury of a life where addiction is abstract.

I am not immune to alcohol. That is exactly why I keep it out of my home.

My home is the one environment I can control. And they took that away from me — without asking.

THIS IS NOT AN INCONVENIENCE.

This is risk.
Real risk.

It only takes one moment.

It only takes one drink.

I have been there.

I know exactly where it leads.

This is not a policy debate for the sake of it. It is about protecting lives from thoughtless marketing decisions that create unnecessary risk.

CAMPAIGN APPROACH

MEASURED VOICES CHANGE THINGS

I have kept my tone measured throughout this campaign.

Not because I am not angry.

But because measured voices get heard in the rooms where decisions are made.

It worked.

"Measured voices get heard in the rooms where decisions are made."

BUT I WILL NOT SOFTEN THIS.

What HelloFresh did was not a mistake.

They decided to partner with Thatcher's and send alcohol to customers while automatically opting people into hidden terms and conditions.

By calling it a "complimentary gift", they bypassed explicit consent and avoided the safeguards people would normally expect.

What happened was inherently selfish, dangerous and wrong.

MARKETING DECISIONS LIKE THIS PUT LIVES AT RISK.

PUBLIC RESPONSE

THE COMMENTS THAT FOLLOWED

While the overwhelming majority of people supported the campaign, a small minority chose to attack the person instead of discussing the issue.

Overwhelmingly, people supported me. I would go as far as to say that I have made friends through this campaign.

However, when BBC News and the East Anglian Daily Times reported on my campaign, a minority of people attacked me instead of engaging with the issue itself.

"Women shouldn't vote."

"No wonder she's a single mum."

"She just wants to stop people having fun."

These were real comments.

Sexist comments. Comments about my family situation.

Yet not one of them addressed the actual issue. Instead, they attacked who I am.

WHEN A WOMAN REFUSES TO STAY QUIET ABOUT ALCOHOL HARM...

...and dares to challenge the norm, this is often what happens.